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Can Brands endorse others' contents? How do I see that?

Yes and in a very simple way that you, as a brand owner, should use wisely.

Just like any other Users, Brands can follow others’ contents (other Brands, Users, Portals, Collections). In the Brand profile we see a tab called Following that list such entities. So if a Brand wishes, for example, to endorse a Collector who did lots for the brand history preservation, it just needs to Follow them.

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